He captured the most famous faces in 1930s and early ’40s cinema — Garbo, Crawford, Bogart and Gable. Now the work of George Hurrell, one of Hollywood’s greatest portrait photographers, is on display at Washington’s National Portrait Gallery. For VOA News, Cristina Caicedo Smit has the story. Videographer: Hakim Shammo; Video editor: Cristina Caicedo Smit
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NEW YORK — A sprightly miniature poodle named Sage was crowned “Best in Show” on Tuesday at the 148th annual Westminster Kennel Club Dog Show, winning the grand prize in the most prestigious competition among pure-bred canines in the United States.
Sage, the finalist representing 21 breeds classified as non-sporting dogs, triumphed over more than 2,500 top-ranked dogs competing in the two-day contest, held at the USTA Billie Jean King National Tennis Center in the Queens borough of New York City.
Sage, a 4-year-old black-colored female groomed in the fine, fluffy topiary style traditional for poodles, competed head to head against the winners in six other groups — terriers, hounds, herding dogs, working dogs, sporting dogs and toy dogs.
She was the first female to win the top prize at Westminster since 2020, according to commentators on the Fox Sports channel, which broadcast the event live.
And she became the fourth miniature poodle to claim the top prize in the 148-year history of the contest, with the trophy previously going to her breed in 1943, 1959 and 2002, according to kennel club records.
The larger “standard” poodle breed has been declared Best in Show five times, most recently in 2020, and the smaller “toy” poodle breed has won twice.
The poodle originated as a hunting dog in Germany and is now recognized as the national dog of France.
Sage’s handler, Kaz Hosaka, cried tears of joy and carried his prized poodle in his arms around floor of the auditorium to cheers of the crowd as he celebrated what he said was his 45th year participating at the Westminster dog show and the last of his career.
The Westminster dog show bills itself as the second-oldest U.S. sporting event, behind only the Kentucky Derby thoroughbred horse race. This year’s competition drew a field of contenders representing 200 breeds from all 50 U.S. states and 12 other countries.
Mercedes, a female 4-year-old German shepherd, was named runner-up for the overall contest, after first winning the top prize in the herding dog group.
Along with Sage and Mercedes, the two other finalists chosen on Monday were Comet the Shih Tzu, representing the toy group, and Louis, the Afghan hound leading the hound group.
Rounding out the finalists were three group winners chosen on Tuesday – Micah the black cocker spaniel, representing sporting dogs; Monty, the giant schnauzer, leading the working dogs; and Frankie, a colored bull terrier from the terrier group.
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SYDNEY — Researchers in New Zealand say that artificial intelligence, or AI, can help solve problems for patients and doctors.
A new study from the University of Auckland says that an emerging area is the use of AI during operations using so-called “computer vision.”
The study, published in the journal Nature Medicine, says that artificial intelligence has the potential to identify abnormalities during operations and to unburden overloaded hospitals by enhancing the monitoring of patients to help them recover after surgery at home.
The New Zealand research details how AI “tools are rapidly maturing for medical applications.” It asserts that “medicine is entering an exciting phase of digital innovation.”
The New Zealand team is investigating computer vision, which describes a machine’s understanding of videos and images.
Dr. Chris Varghese, a doctoral researcher in the Department of Surgery at the Faculty of Medical and Health Sciences at the University of Auckland, led the AI research team.
He told VOA the technology has great potential.
“The use of AI in surgery is a really emerging field. We are seeing a lot of exciting research looking at what we call computer vision, where AI is trying to learn what surgeons see, what the surgical instruments look like, what the different organs look like, and the potential there is to identify abnormal anatomy or what the safest approach to an operation might be using virtual reality and augmented reality to plan ahead of surgeries, which could be really useful in cutting out cancers and things like that.”
Varghese said doctors in New Zealand are already using AI to help sort through patient backlogs.
“We are using automated algorithms to triage really long waiting lists,” he said. “So, getting people prioritized and into clinics ahead of time, based on need, so the right patients are seen at the right time.”
The researchers said there are limitations to the use of artificial intelligence because of concerns about data privacy and ethics.
The report concludes that “numerous apprehensions remain with regard to the integration of AI into surgical practice, with many clinicians perceiving limited scope in a field dominated by experiential” technology.
The study also says that “autonomous robotic surgeons…. is the most distant of the realizable goals of surgical AI systems.”
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ottawa — Nobel Prize-winning Canadian writer Alice Munro, whose exquisitely crafted tales of the loves, ambitions and travails of small-town women in her native land made her a globally acclaimed master of the short story, has died at the age of 92, her publisher said on Tuesday.
Munro died at her home in Port Hope, Ontario, said Kristin Cochrane, chief executive officer of McClelland & Stewart.
“Alice’s writing inspired countless writers … and her work leaves an indelible mark on our literary landscape,” she said in a statement.
The Globe and Mail newspaper, citing family members, said Munro had died on Monday after suffering from dementia for at least a decade.
Munro published more than a dozen collections of short stories and was honored with the Nobel Prize in Literature in 2013.
Her stories explored sex, yearning, discontent, aging, moral conflict and other themes in rural settings with which she was intimately familiar, the villages and farms in the Canadian province of Ontario. She was adept at fully developing complex characters within the limited pages of a short story.
“Alice Munro was a Canadian literary icon. For six decades, her short stories captivated hearts around Canada and the world,” Canadian Heritage Minister Pascale St-Onge said on the X social media network.
Munro, who wrote about ordinary people with clarity and realism, was often likened to Anton Chekhov, the 19th century Russian known for his brilliant short stories, a comparison the Swedish Academy cited in honoring her with the Nobel Prize.
Calling her a “master of the contemporary short story,” the Academy also said: “Her texts often feature depictions of everyday but decisive events, epiphanies of a kind, that illuminate the surrounding story and let existential questions appear in a flash of lightning.”
In an interview with the Canadian Broadcasting Corporation after winning the Nobel, Munro said, “I think my stories have gotten around quite remarkably for short stories, and I would really hope that this would make people see the short story as an important art, not just something that you played around with until you’d got a novel written.”
Munro’s works included “Dance of the Happy Shades” (1968), “Lives of Girls and Women” (1971), “Who Do You Think You Are?” (1978), “The Moons of Jupiter” (1982), “Hateship, Friendship, Courtship, Loveship, Marriage” (2001), “Runaway” (2004), “The View from Castle Rock” (2006), “Too Much Happiness” (2009) and “Dear Life” (2012).
The characters in her stories were often girls and women who lead seemingly unexceptional lives but struggle with tribulations ranging from sexual abuse and stifling marriages to repressed love and the ravages of aging.
“Last month I reread all of Alice Munro’s books. I felt the need to be close to her. Every time I read her is a new experience. Every time changes me. She will live forever,” Canadian author Heather O’Neill said in a post on X.
Munro’s story of a woman who starts losing her memory and agrees to enter a nursing home titled “The Bear Came Over the Mountain,” from “Hateship, Friendship, Courtship, Loveship, Marriage,” was adapted into the Oscar-nominated 2006 film “Away From Her,” directed by fellow Canadian Sarah Polley.
‘Shame’ a driving force of characters
Canadian novelist Margaret Atwood, writing in The Guardian after Munro won the Nobel, summarized her work by saying: “Shame and embarrassment are driving forces for Munro’s characters, just as perfectionism in the writing has been a driving force for her: getting it down, getting it right, but also the impossibility of that. Munro chronicles failure much more often than she chronicles success, because the task of the writer has failure built in.”
American novelist Jonathan Franzen wrote in 2005, “Reading Munro puts me in that state of quiet reflection in which I think about my own life: about the decisions I’ve made, the things I’ve done and haven’t done, the kind of person I am, the prospect of death.”
The short story, a style more popular in the 19th and early 20th century, has long taken a back seat to the novel in popular tastes and in attracting awards. But Munro was able to infuse her short stories with a richness of plot and depth of detail usually more characteristic of full-length novels.
“For years and years, I thought that stories were just practice, ’til I got time to write a novel. Then I found that they were all I could do and so I faced that. I suppose that my trying to get so much into stories has been a compensation,” Munro told the New Yorker magazine in 2012.
Second Canadian to win Nobel
Munro was the second Canadian-born writer to win the Nobel literature prize but the first with a distinctly Canadian identity. Saul Bellow, who won in 1976, was born in Quebec but raised in the U.S. city of Chicago, Illinois, and was widely seen as an American writer.
Munro also won the Man Booker International Prize in 2009 and the Giller Prize — Canada’s most high-profile literary award — twice.
Alice Laidlaw was born to a hard-pressed family of farmers on July 10, 1931, in Wingham, a small town in the region of southwestern Ontario that serves as the setting for many of her stories, and started writing in her teens.
She married James Munro in 1951 and moved to Victoria, British Columbia, where the two ran a bookstore. They had four daughters, one died just hours old, before divorcing in 1972. Afterward, Munro moved back to Ontario. Her second husband, geographer Gerald Fremlin, died in April 2013.
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cannes, france — Film director Mohammad Rasoulof, who has secretly fled Iran for an undisclosed location in Europe, urged the world film community on Tuesday to provide “strong support” to his colleagues.
Rasoulof, who was sentenced to jail on national security charges, and whose latest movie will compete at this month’s Cannes film festival, said he fears for the “safety and well-being” of fellow filmmakers still in Iran.
“The global film community must provide strong support to the makers of these films,” Rasoulof said in a statement to Agence France-Presse.
Rasoulof announced on Monday he had escaped clandestinely from Iran, just days after it emerged that he had been sentenced to eight years in prison for “collusion against national security.”
Rasoulof had been under pressure from Iranian authorities to withdraw his latest film, “The Seed of the Sacred Fig,” from Cannes, where it will compete for the prestigious event’s top prize, the Palme d’Or.
Cannes director Thierry Fremaux said the festival was working with the French Foreign Ministry in the hope of ensuring that Rasoulof, 51, can attend his premiere next week.
Rasoulof’s statement said he did not yet know if he could attend the premiere.
“I arrived in Europe a few days ago after a long and complicated journey,” said Rasoulof, who won the Berlin International Film Festival’s Golden Bear in 2020 for “There Is No Evil.”
He said his latest movie set out to portray a version of Iran “that is far from the narrative dominated by censorship in the Islamic Republic and is closer to reality.”
After he and his filmmaking colleagues came under pressure from the authorities, Rasoulof learned that his “unfair” eight-year sentence would be enforced imminently, and he felt he had no choice but to flee.
“I had to choose between prison and leaving Iran,” he wrote. “With a heavy heart, I chose exile.”
While some colleagues involved in the film were also able to leave the country, others remain there.
“My thoughts go to every single one of them, and I fear for their safety and well-being,” he said.
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A groundbreaking clinical trial is underway in South Africa, marking a pivotal moment in the fight against tuberculosis. The new vaccine could become the first to help prevent pulmonary TB, the most common form of the disease, in adolescents and adults. It would be the first new TB vaccine in more than a century. Zaheer Cassim has the story.
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Seafaring robots are increasingly used for tasks ranging from ocean exploration to rescue missions. Matt Dibble has the latest in this week’s episode of LogOn.
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WASHINGTON — U.S. President Joe Biden on Tuesday unveiled a bundle of steep tariff increases on an array of Chinese imports including electric vehicles, computer chips and medical products, risking an election-year standoff with Beijing in a bid to woo voters who give his economic policies low marks.
Biden will keep tariffs put in place by his Republican predecessor Donald Trump while ratcheting up others, including a quadrupling of EV duties to over 100%, the White House said in a statement. It cited “unacceptable risks” to U.S. economic security posed by what it considers unfair Chinese practices that are flooding global markets with cheap goods.
The new measures impact $18 billion in Chinese imported goods including steel and aluminum, semiconductors, batteries, critical minerals, solar cells and cranes, the White House said. The announcement confirmed earlier Reuters reporting.
The United States imported $427 billion in goods from China in 2023 and exported $148 billion to the world’s No. 2 economy, according to the U.S. Census Bureau, a trade gap that has persisted for decades and become an ever more sensitive subject in Washington.
“China’s using the same playbook it has before to power its own growth at the expense of others by continuing to invest, despite excess Chinese capacity and flooding global markets with exports that are underpriced due to unfair practices,” White House National Economic Adviser Lael Brainard told reporters on a conference call.
U.S. Trade Representative Katherine Tai said the revised tariffs were justified because China was continuing to steal U.S. intellectual property and in some cases had become “more aggressive” in cyber intrusions targeting American technology.
She said prior “Section 301” tariffs had minimal impact on U.S. economy-wide prices and employment, but had been effective in reducing U.S. imports of Chinese goods, while increasing imports from other countries.
But Tai recommended tariff exclusions for dozens of industrial machinery import categories from China, including 19 for solar product manufacturing equipment.
Even as Biden’s steps fell in line with Trump’s premise that tougher trade measures are warranted, the Democrat took aim at his opponent in November’s election.
The White House said Trump’s 2020 trade deal with China did not increase American exports or boost American manufacturing jobs, and it said the 10% across-the-board tariffs on goods from all points of origin that Trump has proposed would frustrate U.S. allies and raise prices. Trump has floated tariffs of 60% or higher on all Chinese goods.
Administration officials said their measures are “carefully targeted,” combined with domestic investment, plotted with close allies and unlikely to worsen a bout of inflation that has already angered U.S. voters and imperiled Biden’s re-election bid. They also downplayed the risk of retaliation from Beijing.
Biden has struggled to convince voters of the efficacy of his economic policies despite a backdrop of low unemployment and above-trend economic growth. A Reuters/Ipsos poll last month showed Trump had a 7 percentage-point edge over Biden on the economy.
Analysts have warned that a trade tiff could raise costs for EVs overall, hurting Biden’s climate goals and his aim to create manufacturing jobs.
Biden has said he wants to win this era of competition with China but not to launch a trade war that could hurt the mutually dependent economies. He has worked in recent months to ease tensions in one-on-one talks with Chinese President Xi Jinping.
Both 2024 U.S. presidential candidates have sharply departed from the free-trade consensus that once reigned in Washington, a period capped by China’s joining the World Trade Organization in 2001.
China has said the tariffs are counterproductive and risk inflaming tensions. Trump’s broader imposition of tariffs during his 2017-2021 presidency kicked off a tariff war with China.
As part of the long-awaited tariff update, Biden will increase tariffs this year under Section 301 of the Trade Act of 1974 from 25% to 100% on EVs, bringing total duties to 102.5%, from 7.5% to 25% on lithium-ion EV batteries and other battery parts and from 25% to 50% on photovoltaic cells used to make solar panels. “Certain” critical minerals will have their tariffs raised from nothing to 25%.
The tariffs on ship-to-shore cranes will rise to 25% from zero, those on syringes and needles will rise to 50% from nothing now and some personal protective equipment (PPE) used in medical facilities will rise to 25% from as little as 0% now. Shortages in PPE made largely in China hampered the United States’ COVID-19 response.
More tariffs will follow in 2025 and 2026 on semiconductors, whose tariff rate will double to 50%, as well as lithium-ion batteries that are not used in elective vehicles, graphite and permanent magnets as well as rubber medical and surgical gloves.
A step Biden previously announced to raise tariffs on some steel and aluminum products will take effect this year, the White House said.
A number of lawmakers have called for massive hikes on Chinese vehicle tariffs. There are relatively few Chinese-made light-duty vehicles being imported now. Senate Banking Committee Chairman Sherrod Brown wants the Biden administration to ban Chinese EVs outright, over concerns they pose risks to Americans’ personal data.
U.S. Treasury Secretary Janet Yellen, who warned China in April that its excess production of EVs and solar products was unacceptable, said that such concerns were widely shared by U.S. allies and the actions were “motivated not by anti-China policy but by a desire to prevent damaging economic dislocation from unfair economic practices.”
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Washington — The spectacular auroras that danced across the sky in many parts of the world over the weekend are fading, scientists said Monday, as the massive sunspot that caused them turns its ferocious gaze away from Earth.
Since Friday, the most powerful solar storm to strike our planet in more than two decades has lit up night skies with dazzling auroras in the United States, Tasmania, the Bahamas and other places far from the extreme latitudes where they are normally seen.
But Eric Lagadec, an astrophysicist at France’s Observatoire de la Cote d’Azur, told AFP that the “most spectacular” period of this rare event has come to an end.
The first of several coronal mass ejections (CMEs) — expulsions of plasma and magnetic fields from the Sun — came just after 1600 GMT Friday, according to the US-based National Oceanic and Atmospheric Administration (NOAA).
The event was later upgraded to an “extreme” geomagnetic storm — the first since the “Halloween Storms” of October 2003 that caused blackouts in Sweden and damaged power infrastructure in South Africa.
Excitement over the phenomenon — and otherworldly photos of pink, green and purple night skies — broke out across the world, from Austria to Australia’s island state of Tasmania.
The storm had been forecast to intensify again until 0600 GMT Monday, the NOAA said, adding that auroras could be viewable as far south as New York.
But thousands of people who came out on Sunday night in the hope of seeing the aurora borealis over the Joshua Tree National Park in California instead saw the Milky Way. AFP pictures showed stars shining clearly in the night sky.
Lagadec said that while there were further solar outbursts on Sunday, it is unlikely that more auroras will be visible to the naked eye in lower latitudes such as in France.
“Only the most experienced photographers will be able to capture them” in such areas, said Lagadec, who was moved by witnessing an aurora during the event’s peak on Friday night.
The solar storm emanated from a massive sunspot cluster that is 17 times wider than our planet.
The storm has not ended, and auroras are expected to continue in the far northern or southern regions where they are normally visible.
But “the source of the storm is a sunspot that is now on the edge of the Sun, (so) we do not expect the next coronal mass ejections to head in Earth’s direction,” Lagadec said.
Scientists had already warned that the intensity of anything seen on Sunday night would unlikely reach the level of Friday’s show.
“This is likely the last of the Earth-directed CMEs from this particular monster sunspot,” Mathew Owens, a professor of space physics at the UK’s University of Reading, told AFP.
When charged particles from solar winds are captured by Earth’s magnetic field, they accelerate towards the planet’s magnetic poles, which is why auroras are normally seen there.
But during periods of heightened solar activity, the effects extend farther toward the equator.
Unlike during 2003’s solar storms, no major disruptions to power or communications networks appear to have been reported this time around.
Elon Musk’s satellite internet operator Starlink said on X that its thousands of satellites in low Earth orbit had “weathered the geomagnetic storm and remain healthy”.
Unlike solar flares, which travel at the speed of light and reach Earth in around eight minutes, CMEs travel at a more sedate pace, with officials putting the current average at 800 kilometers (500 miles) per second.
People with eclipse glasses can still look for the sunspot cluster during the day.
Fluctuating magnetic fields associated with geomagnetic storms induce currents in long wires, including power lines, which can lead to blackouts. Long pipelines can also become electrified.
Spacecraft are at risk from high doses of radiation, although the atmosphere prevents this from reaching Earth.
NASA can ask astronauts on the International Space Station to move to better-shielded places within the outpost.
Even pigeons and other species that have internal biological compasses can be affected.
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As generative AI technologies like ChatGPT rapidly gain popularity, they are beginning to change the future of the job market. Some fear mass unemployment, but others see a bright future for human-AI cooperation. Maxim Adams has the story.
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LOS ANGELES — “Kingdom of the Planet of the Apes” reigned over the weekend box office with a $56.5 million North American opening, according to studio estimates Sunday, giving a needed surge to an uncertain season in theaters.
The film from 20th Century Studios and Disney that built on the rebooted “Apes” trilogy of the 2010s had the third highest opening of the year, after the $81.5 million debut of “Dune: Part Two” in early March and the $58.3 million domestic opening of “Kung Fu Panda 4” a week later.
The strong performance for “Kingdom of the Planet of the Apes” — it played even better internationally with a global total of $129 million — comes a week after a tepid start for Ryan Gosling’s “The Fall Guy” signaled that the summer of 2024 is likely to see a major drop-off after the “Barbenheimer” magic of 2023.
“Planet of the Apes” easily made more than the rest of the top 10 combined.
“The Fall Guy” fell to No. 2 with a $13.7 million weekend and a two-week total of $49.7 million for Universal Pictures.
Zendaya’s “Challengers” was third with $4.7 million and has earned $38 million in three weeks for Amazon MGM studios.
The opening for “Kingdom of the Planet of the Apes,” helmed by “Maze Runner” director Wes Ball, was the second best in the series, after the $72 million opening weekend of 2014’s “Dawn of the Planet of the Apes.”
It’s the 10th movie in the “Planet of the Apes” franchise that began in 1968 with the Charlton Heston original with a twist ending.
“This franchise has never been allowed to lose its momentum,” said Paul Dergarabedian, the senior media analyst for Comscore. “There are very few franchises that have this kind of longevity.”
And it really is the property itself. The new film shares no central actors or characters with its predecessors.
“There’s just this love for the way it melds sci-fi with social commentary and straight-up popcorn entertainment,” Dergarabedian said.
“Kingdom” came with strong reviews and positive buzz (80% fresh on Rotten Tomatoes and a “B” CinemaScore). It was especially praised for its visual effects and the way its CGI has caught up with its primates-on-horseback aesthetic even since the last film, 2017’s “War for the Planet of the Apes.”
Mark Kennedy of The Associated Press called it “thrilling” and “visually stunning.”
The shot in the arm is welcome for the movie business, but there is little certainty in the forthcoming summer.
The year so far, lacking an early Marvel movie like 2023’s “Guardians of the Galaxy Vol. 3,” is running 21% last year’s mid-May total.
While there are potential blockbusters that feel like safe bets including “Despicable Me 4” and “Deadpool & Wolverine” in July, others like “Furiosa: A Mad Max Saga” later this month and “Twisters” later in the summer feel like they could break either way.
Pixar once brought almost guaranteed hits, but June’s “Inside Out 2” may not thrive like the 2015 original.
“There used to be sure bets we cannot necessarily bank on anymore,” Dergarabedian said. “It is going to be a bit of a hit-or-miss slate.”
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.
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“Kingdom of the Planet of the Apes,” $56.5 million.
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“The Fall Guy,” $13.7 million.
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“Challengers,” $4.7 million.
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“Tarot,” $3.45 million.
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“Godzilla x Kong: The New Empire,” $2.5 million.
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“Unsung Hero,” $ 2.25 million.
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“Kung Fu Panda 4,” $2 million.
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“Civil War,” $1.8 million.
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“Star Wars: Episode 1 – The Phantom Menace,” $1.5 million.
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“Abigail,” $1.1 million.
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Washington — Two Air Force fighter jets recently squared off in a dogfight in California. One was flown by a pilot. The other wasn’t.
That second jet was piloted by artificial intelligence, with the Air Force’s highest-ranking civilian riding along in the front seat. It was the ultimate display of how far the Air Force has come in developing a technology with its roots in the 1950s. But it’s only a hint of the technology yet to come.
The United States is competing to stay ahead of China on AI and its use in weapon systems. The focus on AI has generated public concern that future wars will be fought by machines that select and strike targets without direct human intervention. Officials say this will never happen, at least not on the U.S. side. But there are questions about what a potential adversary would allow, and the military sees no alternative but to get U.S. capabilities fielded fast.
“Whether you want to call it a race or not, it certainly is,” said Adm. Christopher Grady, vice chairman of the Joint Chiefs of Staff. “Both of us have recognized that this will be a very critical element of the future battlefield. China’s working on it as hard as we are.”
A look at the history of military development of AI, what technologies are on the horizon and how they will be kept under control:
From machine learning to autonomy
AI’s military roots are a hybrid of machine learning and autonomy. Machine learning occurs when a computer analyzes data and rule sets to reach conclusions. Autonomy occurs when those conclusions are applied to act without further human input.
This took an early form in the 1960s and 1970s with the development of the Navy’s Aegis missile defense system. Aegis was trained through a series of human-programmed if/then rule sets to be able to detect and intercept incoming missiles autonomously, and more rapidly than a human could. But the Aegis system was not designed to learn from its decisions and its reactions were limited to the rule set it had.
“If a system uses ‘if/then’ it is probably not machine learning, which is a field of AI that involves creating systems that learn from data,” said Air Force Lt. Col. Christopher Berardi, who is assigned to the Massachusetts Institute of Technology to assist with the Air Force’s AI development.
AI took a major step forward in 2012 when the combination of big data and advanced computing power enabled computers to begin analyzing the information and writing the rule sets themselves. It is what AI experts have called AI’s “big bang.”
The new data created by a computer writing the rules is artificial intelligence. Systems can be programmed to act autonomously from the conclusions reached from machine-written rules, which is a form of AI-enabled autonomy.
Testing an AI alternative to GPS navigation
Air Force Secretary Frank Kendall got a taste of that advanced warfighting this month when he flew on Vista, the first F-16 fighter jet to be controlled by AI, in a dogfighting exercise over California’s Edwards Air Force Base.
While that jet is the most visible sign of the AI work underway, there are hundreds of ongoing AI projects across the Pentagon.
At MIT, service members worked to clear thousands of hours of recorded pilot conversations to create a data set from the flood of messages exchanged between crews and air operations centers during flights, so the AI could learn the difference between critical messages like a runway being closed and mundane cockpit chatter. The goal was to have the AI learn which messages are critical to elevate to ensure controllers see them faster.
In another significant project, the military is working on an AI alternative to GPS satellite-dependent navigation.
In a future war high-value GPS satellites would likely be hit or interfered with. The loss of GPS could blind U.S. communication, navigation and banking systems and make the U.S. military’s fleet of aircraft and warships less able to coordinate a response.
So last year the Air Force flew an AI program — loaded onto a laptop that was strapped to the floor of a C-17 military cargo plane — to work on an alternative solution using the Earth’s magnetic fields.
It has been known that aircraft could navigate by following the Earth’s magnetic fields, but so far that hasn’t been practical because each aircraft generates so much of its own electromagnetic noise that there has been no good way to filter for just the Earth’s emissions.
“Magnetometers are very sensitive,” said Col. Garry Floyd, director for the Department of Air Force-MIT Artificial Intelligence Accelerator program. “If you turn on the strobe lights on a C-17 we would see it.”
The AI learned through the flights and reams of data which signals to ignore and which to follow and the results “were very, very impressive,” Floyd said. “We’re talking tactical airdrop quality.”
“We think we may have added an arrow to the quiver in the things we can do, should we end up operating in a GPS-denied environment. Which we will,” Floyd said.
The AI so far has been tested only on the C-17. Other aircraft will also be tested, and if it works it could give the military another way to operate if GPS goes down.
Safety rails and pilot speak
Vista, the AI-controlled F-16, has considerable safety rails as the Air Force trains it. There are mechanical limits that keep the still-learning AI from executing maneuvers that would put the plane in danger. There is a safety pilot, too, who can take over control from the AI with the push of a button.
The algorithm cannot learn during a flight, so each time up it has only the data and rule sets it has created from previous flights. When a new flight is over, the algorithm is transferred back onto a simulator where it is fed new data gathered in-flight to learn from, create new rule sets and improve its performance.
But the AI is learning fast. Because of the supercomputing speed AI uses to analyze data, and then flying those new rule sets in the simulator, its pace in finding the most efficient way to fly and maneuver has already led it to beat some human pilots in dogfighting exercises.
But safety is still a critical concern, and officials said the most important way to take safety into account is to control what data is reinserted into the simulator for the AI to learn from.
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New York — “The Fall Guy,” the Ryan Gosling-led, action-comedy ode to stunt performers, opened below expectations with $28.5 million, according to studio estimates Sunday, providing a lukewarm start to a summer movie season that’s very much to be determined for Hollywood.
The Universal Pictures release opened on a weekend that Marvel has regularly dominated with $100 million-plus launches. (In 2023, that was “Guardians of the Galaxy Vol. 3” with a $118 million debut.) But last year’s strikes jumbled this year’s movie calendar; “Deadpool & Wolverine,” originally slated to open this weekend, is instead debuting in July.
So in place of a superhero kickoff, the summer launch went to a movie about the stunt performers who anonymously sacrifice their bodies for the kind of action sequences blockbusters are built on. Going into the weekend, forecasts had the film opening $30 million to $40 million.
“The Fall Guy,” directed by former stuntman and “Deadpool 2” helmer David Leitch, rode into the weekend with the momentum of glowing reviews and the buzz of a SXSW premiere. But it will need sustained interest to merit its $130 million production budget. It added $25.4 million in overseas markets.
Working in its favor for a long run: strong audience scores (an “A-” CinemaScore) and good reviews (83% fresh on Rotten Tomatoes). Jim Orr, distribution chief for Universal, believes things line up well for “The Fall Guy” in the coming weeks.
“We had a very solid opening,” said Orr. “We’re looking forward to a very long, very robust, very successful run throughout the domestic box office for literally weeks if not months to come.”
But the modest start for “The Fall Guy” hints at larger concerns for the film industry. Superhero films haven’t been quite the box-office behemoth they once were, leading studios to search for fresher alternative. “The Fall Guy” seemed to check all the boxes, with extravagant action sequences, one of the hottest stars in the business, a director with a track-record for crowd pleasers and very good reviews.
But instead, the opening for “The Fall Guy,” loosely based on the 1980s TV series, only emphasized that the movie business is likely to struggle to rekindle the fervor of last year’s “Barbenheimer” summer. “The Fall Guy” stars one from each: Gosling, in his first post-Ken role, and Emily Blunt, of “Oppenheimer.” Both were Oscar nominated.
“It’s going to be a very interesting, nontraditional summer this year,” said Paul Dergarabedian, senior media analyst for Comscore.
In part due to the effects of last year’s work stoppages, there are fewer big movies hitting theaters. Expectations are that the total summer box office will be closer to $3 billion than the $4 billion that’s historically been generated.
“The summer season is just getting started, so let’s give ‘The Fall Guy’ a chance to build that momentum over time. It’s a different type of summer kickoff film,” said Dergarabedian. “There’s always huge expectations placed on any film that kicks off the summer movie season, but this isn’t your typical summer movie season.”
In a surprise, No. 2 at the box office went to the Walt Disney Co. rerelease of “Star Wars: The Phantom Menace.” The first episode to George Lucas’ little-loved prequels collected $8.1 million over the weekend, 25 years after “Phantom Menace” grossed $1 billion.
Last week’s top film, the Zendaya tennis drama “Challengers,” slid to third place with $7.6 million in its second week. That was a sold hold for the Amazon MGM release, directed by Luca Guadagnino, dipping 49% from its first weekend.
The Sony Screen Gems supernatural horror film “Tarot” also opened nationwide. It debuted with $6.5 million, a decent enough start for a low-budget release but another example of horror not quite performing this year as it has the last few years.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.
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“The Fall Guy,” $28.5 million.
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“Star Wars: The Phantom Menace,” $8.1 million.
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“Challengers,” $7.6 million.
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“Tarot,” $6.5 million.
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“Godzilla x Kong: The New Empire,” $4.5 million.
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“Civil War,” $3.6 million.
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“Unsung Hero,” $3 million.
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“Kung Fu Panda 4,” $2.4 million.
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“Abigail,” $2.3 million.
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“Ghostbuster: Frozen Empire,” $1.8 million.
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Washington — The first living patient to receive a genetically modified pig kidney transplant has died two months after the procedure, the US hospital that carried it out said.
“Mass General is deeply saddened at the sudden passing of Mr. Rick Slayman. We have no indication that it was the result of his recent transplant,” the Boston hospital said in a statement issued late Saturday.
In a world first, surgeons at Massachusetts General Hospital in March successfully transplanted the genetically edited pig kidney into Slayman, who was 62 years old at the time and suffering from end-stage kidney disease.
“Slayman will forever be seen as a beacon of hope to countless transplant patients worldwide and we are deeply grateful for his trust and willingness to advance the field of xenotransplantation,” the hospital statement said.
Organ shortages are a chronic problem around the world and Mass General said in March that there were more than 1,400 patients on its waiting list for a kidney transplant.
The pig kidney used for the transplant was provided by a Massachusetts biotech company called eGenesis and had been modified to remove harmful pig genes and add certain human genes, according to the hospital.
Slayman, who suffered from Type 2 diabetes and hypertension, had received a transplanted human kidney in 2018, but it began to fail five years later.
When the hospital announced the successful transplant in March, Slayman said he had agreed to the procedure “not only as a way to help (him), but a way to provide hope for the thousands of people who need a transplant to survive.”
In a statement posted on Mass General’s website, his family said while they were “deeply saddened about the sudden passing of our beloved Rick” they took “great comfort knowing he inspired so many.”
The family said they were “comforted by the optimism he provided patients desperately waiting for a transplant”.
More than 89,000 patients were on the national kidney waiting list as of March this year, according to a US health department website.
On average, 17 people die each day while waiting for an organ transplant.
Slayman’s family also thanked the doctors “who truly did everything they could to help give Rick a second chance. Their enormous efforts leading the xenotransplant gave our family seven more weeks with Rick, and our memories made during that time will remain in our minds and hearts.”
“After his transplant, Rick said that one of the reasons he underwent this procedure was to provide hope for the thousands of people who need a transplant to survive,” the family added.
“His legacy will be one that inspires patients, researchers, and health care professionals.”
The transplantation of organs from one species to another is a growing field known as xenotransplantation.
About a month after Slayman’s procedure, surgeons at NYU Langone Health in New York carried out a similar transplant on Lisa Pisano, who had suffered heart failure and end-stage kidney disease.
Pig kidneys had been transplanted previously into brain-dead patients, but Slayman was the first living person to receive one.
Genetically modified pig hearts were transplanted in 2023 into two patients at the University of Maryland, but both lived less than two months.
Mass General said Slayman’s transplant had been carried out under a policy known as “compassionate use” that allows patients with “serious or life-threatening conditions” to access experimental therapies not yet approved by the US Food and Drug Administration.
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TORGIANO, Italy — The Prada Group is expanding its production footprint in Italy, including dozens of new jobs at its knitwear factory in Umbria, leaning into “Made in Italy” as integral to the brand’s ethos and developing new artisanal talent to ease the luxury group through a generational shift in its workforce.
Prada CEO Andrea Guerra, who was brought in last year as part of the generational change in family-run Prada’s management, said at an unveiling of the expanded plant Tuesday that the company is investing 60 million euros ($65 million) in production this year.
At Torgiano, Prada has added 30 new jobs this year, alongside 65 last year, bringing the workforce to some 220 employees, mostly women, to create knitwear for the Prada and Miu Miu brands, a key category for the group. The site had just 39 employees when Prada bought it in 2001.
“For many years, Torgiano was a small, important place, linked to the Umbrian knitwear tradition,” mostly dedicated to product research and development, Guerra said. “In the last six or seven years, with the extraordinary growth in knitwear, we decided to create an all-around industrial hub,” adding production to a reinforced R&D center.
The innocuous low-slung plant, identified by a simple, small Prada nameplate near the gate, is at the heart of a network that includes dozens of smaller companies that together create some 30,000 pieces of knitwear a month for the global luxury group. They include red crocheted Miu Miu culottes to soft gray Prada cardigans that have become a trademark.
Guerra described the Milan-based fashion group’s manufacturing footprint in central Italy as a “network of intelligent relationships and craftsmanship merged with a constant capacity to bring innovation to the market.”
Prada’s investments to exert greater control over its supply chain stand out against the backdrop of a recent investigation that revealed sweatshop conditions in Chinese-owned factories producing luxury goods for other Italian brands in the Lombardy region, where the Italian fashion capital Milan is located. The production arm of Giorgio Armani has been put under receivership as part of an ongoing supply chain probe.
Prada has focused on what it calls vertical integration of its supply chain — working with smaller companies, some with just a handful of craftspeople, that provide specific, sometimes unique, skills. For its knitwear operation, Prada works with some 60 smaller companies that it refers to as “partners” or “collaborators.”
“Contractors, subcontractors, that is not something tied to this world. There are production phases that are assigned to our collaborators, our partners,” Guerra said, adding: “The way I work inside, and the way I work outside needs to be the same.”
Lorenzo Bertelli, marketing director and head of corporate social responsibility who is slated to take over the company from his parents Patrizio Bertelli and Miuccia Prada, said a strong governance is the key to avoiding “such incidents.” He credited his father with starting Prada on the road to integrating its supply chain in the 1990s.
Audits of suppliers, which have so far been voluntary, will become mandatory in 2025 under the Corporate Sustainability Reporting legislation, aimed at controlling abuses, said Stefania Saviolo, a fashion and luxury expert at Milan’s Bocconi University. Publicly quoted companies like Prada, which are used to a level of transparency and reporting, will likely have an easier time than others, she said.
Integrating the supply chain doesn’t just mean that a major player buys up smaller companies, she said, but they may invest in specific machinery, or help them secure bank financing. “It is not ownership, it is a longer transaction along the model of partnership,” Saviolo said, adding that such relationships also provide a sense of security to the smaller companies more vulnerable to market crashes.
Noting that the luxury and fashion industries have long relied on third-party manufacturing, Bernstein global luxury goods analyst Luca Solca said the kind of investments by Prada to integrate manufacturing processes in-house “is a sort of catch-up with best-in-class-players in the industry.”
A key part of Prada’s investments are aimed at securing know-how into the next generation, a transition the company has been preparing also in its management and creative roles.
Finding new workers with both experience and passion is difficult, even in a region where knitwear is part of the local tradition, said Lorenzo Teodori, who runs the Torgiano plant.
To fill that gap, Prada runs an internal academy as needed at its 23 Italian production sites to train young craftspeople. The next one in Torgiano starts in the fall, with experienced workers training the next generation.
“Through the Prada Academy, we have seen how this dialogue is still alive and successful,” Bertelli said. “We need it to train the future technicians of tomorrow, who in turn will be the teachers in the future. It is a fundamental cycle for our group.”
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New York — All dogs coming into the U.S. from other countries must be at least 6 months old and microchipped to help prevent the spread of rabies, according to new government rules published Wednesday.
The new rules require vaccination for dogs that have been in countries where rabies is common. The update applies to dogs brought in by breeders or rescue groups as well as pets traveling with their U.S. owners.
“This new regulation is going to address the current challenges that we’re facing,” said Emily Pieracci, a rabies expert at the Centers for Disease Control and Prevention who was involved in drafting the updated regulations.
The CDC posted the new rules in the federal register on Wednesday. They take effect Aug. 1 when a temporary 2021 order expires. That order suspended bringing in dogs from more than 100 countries where rabies is still a problem.
The new rules require all dogs entering the U.S. to be at least 6 months, old enough to be vaccinated if required, and for the shots to take effect; have a microchip placed under their skin with a code that can be used to verify rabies vaccination; and have completed a new CDC import form.
There may be additional restrictions and requirements based on where the dog was the previous six months, which may include blood testing from CDC-approved labs.
The CDC regulations were last updated in 1956, and a lot has changed, Pieracci said. More people travel internationally with their pets, and more rescue groups and breeders have set up overseas operations to meet the demand for pets, she said. Now, about 1 million dogs enter the U.S. each year.
Dogs were once common carriers of the rabies virus in the U.S. but the type that normally circulates in dogs was eliminated through vaccinations in the 1970s. The virus invades the central nervous system and is usually a fatal disease in animals and humans. It’s most commonly spread through a bite from an infected animal. There is no cure for it once symptoms begin.
Four rabid dogs have been identified entering the U.S. since 2015, and officials worried more might get through. CDC officials also were seeing an increase of incomplete or fraudulent rabies vaccination certificates and more puppies denied entry because they weren’t old enough to be fully vaccinated.
A draft version of the updated regulations last year drew a range of public comments.
Angela Passman, owner of a Dallas company that helps people move their pets internationally, supports the new rules. It can especially tricky for families that buy or adopt a dog while overseas and then try to bring it to the U.S., she said. The update means little change from how things have been handled in recent years, she said.
“It’s more work for the pet owner, but the end result is a good thing,” said Passman, who is a board member for the International Pet and Animal Transportation Association.
But Jennifer Skiff said some of the changes are unwarranted and too costly. She works for Animal Wellness Action, a Washington group focused on preventing animal cruelty that helps organizations import animals.
She said those groups work with diplomats and military personnel who have had trouble meeting requirements, and was a reason some owners were forced to leave their dogs behind.
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VATICAN CITY — The Vatican crossed a key milestone Thursday in the runup to its 2025 Jubilee with the promulgation of the official decree establishing the Holy Year. It’s a once-every-quarter-century event that is expected to bring some 32 million pilgrims to Rome and has already brought months of headaches to Romans.
Pope Francis presided over a ceremony in the atrium of St. Peter’s Basilica for the reading of the papal bull, or official edict, that laid out his vision for a year of hope: He asked for gestures of solidarity for the poor, prisoners, migrants and Mother Nature.
“Hope is needed by God’s creation, gravely damaged and disfigured by human selfishness,” Francis said in a vigil service afterward. “Hope is needed by those peoples and nations who look to the future with anxiety and fear.”
The pomp-filled event, attended by cardinals, bishops and ordinary faithful, kicked off the final seven-month dash of preparations and public works projects to be completed by December 24, when Francis opens the basilica’s Holy Door and formally inaugurates the Jubilee.
In a novelty, Francis announced in the papal bull that he would also open a Holy Door in a prison “as a sign inviting prisoners to look to the future with hope and a renewed sense of confidence.”
For the Vatican, the Holy Year is a centuries-old tradition of the faithful making pilgrimages to Rome to visit the tombs of Saints Peter and Paul, and receiving indulgences for the forgiveness of their sins in the process. For the city of Rome, it’s a chance to take advantage of some 4 billion euros ($4.3 billion) in public funds to carry out long-delayed projects to lift the city out of years of decay and neglect.
“In a beautiful city, you live better,” said the Vatican’s Jubilee point-person, Archbishop Renato Fisichella, who himself is not indifferent to the added bonus of Jubilee funding. “Rome will become an even more beautiful city, because it will be ever more at the service of its people, pilgrims and tourists who will come.”
Pope Boniface VIII declared the first Holy Year in 1300, and now they are held every 25 years. While Francis called an interim one devoted to mercy in 2015, the 2025 edition is the first big one since St. John Paul II’s 2000 Jubilee, when he ushered the Catholic Church into the third millennium.
As occurred in the runup to 2000, pre-Jubilee public works projects have overwhelmed Rome, with flood-lit construction sites operating around the clock, entire swaths of central boulevards rerouted and traffic snarling the city’s already clogged streets.
The Tiber riverfront for much of the city center is now off limits as work crews create new parks. Piazzas are being repaved, bike paths charted and 5G cells built. The aim is to bring the Eternal City up to par with other European capitals and take advantage of the 1.3 billion euros ($1.4 billion) in special Jubilee funding and some 3 billion euros ($3.2 billion) more in other public and post-pandemic EU funds that are available.
“It’s really putting our patience to the test,” said Tiziana Cafini, who operates a tobacco shop near the Pantheon and says she has taken to walking to work rather than riding a bus into the city center because it gets stuck in traffic. “And it’s not just in the center. There are an infinite number of construction sites all around Rome.”
Though she knows the discomfort will be worth it in the end, the end is still pretty far off. In addition to the Jubilee construction, there’s a longer-term, separate project to extend Rome’s Metro C subway line into Rome’s historic center which has encountered years of delays thanks to archaeological excavations of ancient Roman ruins that must be completed first.
For the next four years at least, central Piazza Venezia and its Imperial Forum-flanked boulevard to the Colosseum are scheduled to be congested and blighted by giant, 14-meter-high green silos that are needed for the subway drilling operation.
“We’re upset, but we’re Romans, we’ll make do,” Cafini said.
Rome Mayor Roberto Gualtieri said recently he was satisfied with the pace of the Jubilee works so far, noting that they got off to a months-delayed start due to the 2022 collapse of Premier Mario Dragi’s government.
But Gualtieri promised they would be completed on time. And in a nod to Romans and tourists who have suffered from the traffic chaos and acute shortage of taxis already, he promised that an extra 1,000 taxi licenses had been approved and would be in use by December.
Yet as of late last month, only two of the 231 city projects had been completed; 57 were under way and another 44 were expected to be started by the end of May, Gualtieri told reporters. Another 18 are up for bids, seven have been assigned, 90 are planned. Thirteen have been canceled.
“We have recovered a lot from the initial delay,” Gualtieri told the foreign press association, adding that he expected the “essential” projects to be completed on time. Other projects were always planned to take longer than the Jubilee but were lumped into the overall project to take advantage of the accelerated timeframe.
The most significant project, and one that has caused the greatest traffic disruption to date, is a new Vatican-area piazza and pedestrian zone connecting Castel St. Angelo with the Via della Conciliazione boulevard that leads to St. Peter’s Square.
Previously, a major thoroughfare divided the two landmarks, causing an unsightly and pedestrian-unfriendly barrier.
The new works call for a tunnel to divert the oncoming traffic underneath the new pedestrian piazza. But that project required re-routing and replacing a huge underground sewage system first, which has only recently been completed. Now crews are working through the night to try to complete the tunnel in time.
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sacramento, california — California could soon deploy generative artificial intelligence tools to help reduce traffic jams, make roads safer and provide tax guidance, among other things, under new agreements announced Thursday as part of Governor Gavin Newsom’s efforts to harness the power of new technologies for public services.
The state is partnering with five companies to create generative AI tools using technologies developed by tech giants such as Microsoft-backed OpenAI and Google- and Amazon-backed Anthropic that would ultimately help the state provide better services to the public, administration officials said.
“It is a very good sign that a lot of these companies are putting their focus on using GenAI for governmental service delivery,” said Amy Tong, secretary of government operations for California.
The companies will start a six-month internal trial in which state workers test and evaluate the tools. The companies will be paid $1 for their proposals. The state, which faces a significant budget deficit, can then reassess whether any tools could be fully implemented under new contracts. All the tools are considered low risk, meaning they don’t interact with confidential data or personal information, an administration spokesperson said.
Newsom, a Democrat, touts California as a global hub for AI technology, noting 35 of the world’s top 50 AI companies are located in the state. He signed an executive order last year requiring the state to start exploring responsible ways to incorporate generative AI by this summer, with a goal of positioning California as an AI leader.
In January, the state started asking technology companies to come up with generative AI tools for public services. Last month, California was one of the first states to roll out guidelines on when and how state agencies could buy such tools.
Generative AI, a branch of AI that can create new content such as text, audio and photos, has significant potential to help government agencies become more efficient, but there’s also an urgent need for safeguards to limit risks, state officials and experts said. In New York City, an AI-powered chatbot created by the city to help small businesses was found to dole out false guidance and advise companies to violate the law. The rapidly growing technology has also raised concerns about job losses, misinformation, privacy and automation bias.
While state governments are struggling to regulate AI in the private sector, many are exploring how public agencies can leverage the powerful technology for public good. California’s approach, which also requires companies to disclose what large language models they use to develop AI tools, is meant to build public trust, officials said.
The state’s testing of the tools and collecting of feedback from state workers are some of the best practices to limit potential risks, said Meredith Lee, chief technical adviser for the University of California-Berkeley’s College of Computing, Data Science and Society. The challenge is determining how to assure continued testing and learning about the tools’ potential risks after deployment.
“This is not something where you just work on testing for some small amount of time and that’s it,” Lee said. “Putting in the structures for people to be able to revisit and better understand the deployments further down the line is really crucial.”
The California Department of Transportation is looking for tools that would analyze traffic data and come up with solutions to reduce highway traffic and make roads safer. The state’s Department of Tax and Fee Administration, which administers more than 40 programs, wants an AI tool to help its call center cut wait times and call length. The state is also seeking technologies to provide non-English speakers information about health and social services benefits in their languages and to streamline the inspection process for health care facilities.
The tools are to be designed to assist state workers, not replace them, said Nick Maduros, director of the Department of Tax and Fee Administration.
Call center workers there took more than 660,000 calls last year. The state envisions the AI technology listening along to those calls and pulling up specific tax code information associated with the problems callers describe. Workers could decide whether to use the information.
Currently, call center workers have to simultaneously listen to the call and manually look up the code, Maduros said.
“If it turns out it doesn’t serve the public better, then we’re out $1,” Maduros said. “And I think that’s a pretty good deal for the citizens of California.”
Tong wouldn’t say when a successfully vetted tool would be deployed, but added that the state was moving as fast as it can.
“The whole essence of using GenAI is it doesn’t take years,” Tong said. “GenAI doesn’t wait for you.”
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NEW YORK — A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online.
The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every creative instrument artists and consumers have used over the years — from a piano and record player, to piles of paint, books, cameras and relics of arcade games. Resulting from the destruction? A pristine new iPad Pro.
“The most powerful iPad ever is also the thinnest,” a narrator says at the end of the commercial.
Apple’s intention seems straightforward: Look at all the things this new product can do. But critics have called it tone-deaf — with several marketing experts noting the campaign’s execution didn’t land.
“I had a really disturbing reaction to the ad,” said Americus Reed II, professor of marketing at The Wharton School of the University of Pennsylvania. “I understood conceptually what they were trying to do, but … I think the way it came across is, here is technology crushing the life of that nostalgic sort of joy (from former times).”
The ad also arrives during a time many feel uncertain or fearful about seeing their work or everyday routines “replaced” by technological advances — particularly amid the rapid commercialization of generative artificial intelligence. And watching beloved items get smashed into oblivion doesn’t help curb those fears, Reed and others note.
Several celebrities were also among the voices critical of Apple’s “Crush!” commercial on social media this week.
“The destruction of the human experience. Courtesy of Silicon Valley,” actor Hugh Grant wrote on the social media platform X, in a repost of Apple CEO Tim Cook’s sharing of the ad.
Some found the ad to be a telling metaphor of the industry today — particularly concerns about big tech negatively impacting creatives. Filmmaker Justine Bateman wrote on X that the commercial “crushes the arts.”
Experts added that the commercial marked a notable difference to marketing seen from Apple in the past — which has often taken more positive or uplifting approaches.
“My initial thought was that Apple has become exactly what it never wanted to be,” Vann Graves, executive director of the Virginia Commonwealth University’s Brandcenter, said.
Graves pointed to Apple’s famous 1984 ad introducing the Macintosh computer, which he said focused more on uplifting creativity and thinking outside of the box as a unique individual. In contrast, Graves added, “this (new iPad) commercial says, ‘No, we’re going to take all the creativity in the world and use a hydraulic press to push it down into one device that everyone uses.'”
In a statement shared with Ad Age on Thursday, Apple apologized for the ad. The outlet also reported that Apple no longer plans to run the spot on TV.
“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Tor Myhren, the company’s vice president of marketing communications, told Ad Age. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”
Cupertino, California-based Apple unveiled its latest generation of iPad Pros and Airs earlier this week in a showcase that lauded new features for both lines. The Pro sports a new thinner design, a new M4 processor for added processing power, slightly upgraded storage and incorporates dual OLED panels for a brighter, crisper display.
Apple is trying to juice demand for iPads after its sales of the tablets plunged 17% from last year during the January-March period. After its 2010 debut helped redefine the tablet market, the iPad has become a minor contributor to Apple’s success. It currently accounts for just 6% of the company’s sales.
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