Horses to Power Helsinki Horse Show, With Droppings

Horse manure will generate electricity for an international horse show in Finland this month in a new form of alternative energy, Finnish utility Fortum said Wednesday.

It said the Helsinki horse show in mid-October will be the first at which the event’s electricity needs, from scoreboards to lighting, are met by energy from the horses’ droppings.

The show, including Olympic and world champions in jumping and dressage, will require the equivalent of the annual dung produced by 14 horses to generate 140 megawatts (MW).

Scientists estimate that a horse can produce nine tons of manure a year.

“I am really proud that electricity produced with horse manure can be utilized for … Finland’s biggest and best-known horse show,” Anssi Paalanen, vice president of Fortum’s horsepower unit, said in a press release.

Fortum HorsePower provides wood chips from sawmills as a form of bedding for stables. It later collects the mixture of bedding and manure and uses it in energy production. The manure is burned like any other biofuel, Paalanen said.

The service was launched this autumn also in Sweden, where there are close to 3,000 horses producing energy.

During the event, Fortum HorsePower will deliver wood-based bedding for the 250 or so horses that stay in temporary stalls at the Helsinki Ice Hall and use the manure-bedding mix at Fortum’s Jarvenpaa power plant.

An estimated 135 tons of manure-bedding mixture will be generated during the event.

Will Your Job Be Automated? 70 Percent of Americans Say No

Most Americans believe their jobs are safe from the spread of automation and robotics, at least during their lifetimes, and only a handful says automation has cost them a job or loss of income.

 Still, a survey by the Pew Research Center also found widespread anxiety about the general impact of technological change. Three-quarters of Americans say it is at least “somewhat realistic” that robots and computers will eventually perform most of the jobs currently done by people. Roughly the same proportion worry that such an outcome will have negative consequences, such as worsening inequality.

“The public expects a number of different jobs and occupations to be replaced by technology in the coming decades, but few think their own job is heading in that direction,” Aaron Smith, associate director at the Pew Research Center, said.

More than half of respondents expect that fast food workers, insurance claims processors and legal clerks will be mostly replaced by robots and computers during their lifetimes. Nearly two-thirds think that most retailers will be fully automated in 20 years, with little or no human interaction between customers and employers.

 

Americans’ relative optimism about their own jobs might be the more accurate assessment. Many recent expert analyses are finding less dramatic impacts from automation than studies from several years ago that suggested up to half of jobs could be automated.

Skills will need to be updated

 

A report last week, issued by the education company Pearson, Oxford University, and the Nesta Foundation found that just one in five workers are in occupations that will shrink by 2030.

 

Many analysts increasingly focus on the impact of automation on specific tasks, rather than entire jobs. A report in January from the consulting firm McKinsey concluded that less than 5 percent of occupations were likely to be entirely automated. But it also found that in 60 percent of occupations, workers could see roughly one-third of their tasks automated.

 

That suggests workers will need to continually upgrade their skills as existing jobs evolve with new technologies.

Few have lost jobs to automation

Just 6 percent of the respondents to the Pew survey said that they themselves have either lost a job or seen their hours or incomes cut because of automation. Perhaps not surprisingly, they have a much more negative view of technology’s impact on work. Nearly half of those respondents say that technology has actually made it harder for them to advance in their careers.

 

Contrary to the stereotype of older workers unable to keep up with new technology, younger workers — aged 18 through 24 — were the most likely to say that automation had cost them a job or income. Eleven percent of workers in that group said automation had cut their pay or work hours. That’s double the proportion of workers aged 50 through 64 who said the same.

 

The Pew survey also found widespread skepticism about the benefits of many emerging technologies, with most Americans saying they would not ride in a driverless car. A majority are also not interested in using a robotic caregiver for elderly relatives.

Self-driving cars

 

 Thirty percent of respondents said they think self-driving cars would actually cause traffic accidents to increase, and 31 percent said they would stay roughly the same. Just 39 percent said they thought accidents would decline.

 

More than 80 percent support the idea of requiring self-driving cars to stay in specific lanes.

 

The survey was conducted in May and had 4,135 respondents, Pew said.

 

Cambodian Virtual Reality Helps Train Bomb-disposal Techs

A lab in Cambodia is using cutting-edge technologies such as virtual reality, augmented reality, machine learning, swarm robotics and 3-D printing to try and revolutionize bomb disposal.

The suite of products developed by Golden West Humanitarian Foundation’s Phnom Penh lab, in collaboration with universities such as Massachusetts Institute of Technology and Villanova, are designed to mesh all these technologies together into a “total knowledge” toolkit for deminers.

Replica bombs created on 3-D printers in Phnom Penh that reveal the precise inner mechanics of a growing range of killing machines have already been sold to clients around the world, including the United Nations and the United States military.

Before that, Cambodian teams pioneered explosive ordinance harvesting, in which material recovered from unexploded bombs is recast into detonators used in the field to destroy mines and UXO, or unexploded ordnance.

Now Golden West, which is funded by the U.S. State Department’s Office of Weapons Removal and Abatement, has turned its sights to the virtual world.

Cambodian-American Alan Tan, a former U.S. army bomb disposal tech and director of applied technology at Golden West, said Cambodians are using their country’s painful experience to become world leaders in solving the crippling problem of explosive war remnants disposal.

“We’re bringing this deeper and more thorough knowledge to our field, and I like to say democratizing explosive ordinance disposal so any country that has that need can have that need addressed even if they don’t have a multibillion-dollar military budget to do it,” he said.

Virtual bomb disposal

On a sunny afternoon, Tan throws large, unexploded bombs around in a (virtual) burned-out industrial park with reckless abandon.

The factory complex is an electronic canvass he is painting with familiar objects from the kind of bomb sites he regularly encountered in Iraq.

Thanks to a glitch in the matrix, a conga line of Humvees he’s picked up and hauled across the concrete enclosure are stuck awkwardly in the sky.

“That looks like a glitch,” the former deminer said, as he moved around in his virtual reality headset while others watched what he was seeing on a nearby monitor.

His virtual reality team, led by a Cambodian engineer, is debugging ahead of a launch of the Virtual EOD Training Room software at Ravens Challenge, the world’s biggest bomb disposal expo in Thailand.

Tan is walking around in a Virtual EOD Training Center — a program his lab has created to speed up the process of teaching the most critical skill in the field: rapid risk assessment.

He changes mode to show observers generic objects from daily life available in the simulation, then accidentally drops a rubbish bag on one of the bombs he has thrown on the ground in front of him. Ka-boom!

But Tan is still alive, and that is one of the great assets virtual reality training brings to instructors — safe but immersive practice grounds.

Shifting scenarios

The other major benefit is that instructors can rapidly create a vast number of completely different bomb disposal scenarios to train students on various pressures they might encounter in the field — in a similar way to flight simulators.

Edwin Faigmane has trained U.N. peacekeepers in many of the world’s worst conflict zones, including Afghanistan, South Sudan and Angola.

Faigmane says the software would be particularly useful in training explosive ordinance disposal techs working as peacekeepers outside of their country, such as the Cambodians currently deployed in South Sudan.

“Virtual reality would let them feel, would let them experience, would let them see the surroundings for themselves and let them prepare their minds, so when they actually get into South Sudan, they know what they can expect,” he said.

To help visualize the inner mechanisms of the many different bombs and land mines that EOD techs have to diffuse, Golden West has also developed augmented reality animations.

Using a smartphone and a roughly $10 bifocal headset, a user views a live feed — captured by the phone’s camera and mimicking the viewer’s natural point of view —projected to-scale onto an object in front of him or her.

With the aim of eventually pairing these technologies, one of the world’s largest databases of explosive ordnance, with very high-resolution imaging and “open source” access for EOD techs, is being built.

Machine learning systems that work off these images are also under development to automate the identification of different types of explosives, although this technology is still in its infancy.

Al Johnston is a former U.S. army EOD tech and director of Ravens Challenge, which serves as both a testing ground and marketplace for technology manufacturers like Golden West.

Tools like these are particularly important, Johnston said, because traditional alternatives such as cutting open real versions of devices or accessing classified U.S. databases are prohibitively expensive and difficult to negotiate.

“That is really good because that gets the knowledge into more hands at the level that are actually encountering the UXO all over the world,” he said.

Senate Bill to Clear Obstacles to Self-driving Cars Advances

Legislation that could help usher in a new era of self-driving cars advanced in Congress on Wednesday after the bill’s sponsors agreed to compromises to address some concerns of safety advocates.

The Senate Commerce, Science and Transportation Committee approved the bill by a voice vote, a sign of broad, bipartisan support. It would allow automakers to apply for exemptions to current federal auto safety standards in order to sell up to 15,000 self-driving cars and light trucks per manufacturer in the first year after passage. Up to 40,000 per manufacturer could be sold in the second year, and 80,000 each year thereafter.

Action by the full Senate is still needed and differences with a similar bill passed by the House would have to be worked out before the measure could become law.

The bill initially would have allowed manufacturers to sell up to 100,000 self-driving vehicles a year, but that number was reduced in last-minute negotiations. In another change, the National Highway Traffic Safety Administration would evaluate the safety performance of the vehicles before increasing the number of vehicles manufacturers can sell.

Supporters of the bill, which was sought by the auto industry, say it would be a boon to safety since an estimated 94 percent of crashes involve human error. They say it would also help the disabled.

The bill “is primarily about saving lives,” but it will also increase U.S. international competitiveness and create jobs, said Sen. Gary Peters, D-Michigan.

Safety advocates said the bill has been significantly improved, but they still have serious concerns. Joan Claybrook, a NHTSA administrator under President Jimmy Carter, said the bill is one of the “biggest assaults” ever on the landmark 1966 law that empowered the federal government to set auto safety standards because it permits such large and unprecedented number of exemptions to those standards.

Automakers are “making guinea pigs out of their car buyers,” she said.

Under the bill, the NHTSA would have 180 days after an application in which to grant or deny the exemption. Manufacturers must show that they can provide an equivalent of safety. Safety advocates say six months isn’t enough time for an agency that is undermanned and lacks expertise in self-driving technology to effectively make such determinations.

The bill is broad enough to permit exemptions to standards that protect occupants in a crash, like air bags, safety advocates said.

There are no federal safety standards for many of the technologies at the heart of self-driving cars, like software and sensors, and there is no sign that the Trump administration would create such standards. Administration and auto and technology industry officials suggest that new regulations would be unable to keep up with rapid developments in technology and would slow deployment of self-driving cars.

The bill pre-empts state and local governments from enacting their own safety standards in the absence of federal standards. Industry officials have complained that being forced to comply with a patchwork of state safety laws would be unmanageable. But another compromise made to the bill allows states to continue their traditional roles of licensing vehicles and regulating auto insurance even if their actions affect the design of vehicles. Wrongful death lawsuits against manufacturers would also be allowed in states that permit them.

Automakers have experienced the largest number of recalls for safety defects in the industry’s history in recent years. General Motors, for example, was found to have buried evidence of an ignition switch defect that ultimately caused the recall of 2.6 million small cars worldwide. The switches played a role in at least 124 deaths and 275 injuries.

Also, about 70 million defective Takata air bag inflators are being recalled in the U.S. The inflators are responsible for up to 19 deaths worldwide and more than 180 injures.

Cambodian Virtual Reality Helps Train Bomb-disposal Technicians

A small lab in Cambodia is developing some big tech in the field of bomb disposal. The augmented and virtual reality products developed by Cambodian-led international teams aim to revolutionize how deminers are trained. Golden West Humanitarian Foundation is working with big universities such as MIT and Villanova to help turn a devastating legacy of unexploded ordnance in Cambodia into a source of global expertise and respect. David Boyle has this report.

The Latest: Google’s Wireless Headphones Can Auto-translate

The Latest on Google’s new-product showcase (all times local):

10:45 a.m.

Google is introducing wireless headphones as its new line of Pixel smartphones joins the shift away from a headphone jack.

Although they will connect wirelessly, the company’s Pixel Buds will come with a short cord so you can drape them around your neck.

Google removed the headphone jack from the second generation of its Pixel phones to make them thinner and waterproof. The new phones also feature built-in stereo speakers.

Besides playing music, the Pixel buds work with translation software built in the new phones to make it easier to converse in different languages. The translation feature will also be made available in an update to Pixel models released last year.

The Pixel buds will sell for almost $160 and ship next month.

10:30 a.m.

Google is borrowing from Apple’s playbook as it takes on its rival in high end of the smartphone market.

The second generation of Google’s Pixel phones unveiled Wednesday feature larger, brighter screens that take up more of the phone’s front, changes that Apple is also making with its iPhone X scheduled to be released next month.

Both the Pixel XL and the 5-inch Pixel will also get rid of the headphone jack, something Apple did with the iPhone last year.

Google also souped up the already highly rated camera on the Pixel, boasting that it will take even better photos than the iPhone.

The smaller Pixel will sell for almost $650, $50 less than the iPhone 8. The Pixel XL will sell for almost $850, or $50 more than the iPhone 8 Plus. Prices for the iPhone X start at $1,000.

10 a.m.

Google is introducing different sizes of its internet-connected speaker to compete against similar devices from Amazon and Apple.

The Google Home Mini unveiled Wednesday is a button-sized speaker covered in fabric. It includes the same features featured in a cylindrical speaker that Google rolled out last year in response to Amazon’s Echo.

The Mini will cost almost $50, roughly the small price as Amazon’s smaller speaker, the Echo Dot. The standard Google Home speaker costs almost $130.

The Google Home Max is a rectangular speaker with superior acoustics for playing music, mimicking Apple’s HomePod.

Google is selling the Home Max for almost $400, $50 more than the HomePod. Both speakers are due in December.

Google’s voice-activated digital assistant will serves as the brains for all the speakers.

Yahoo Says All 3 Billion Accounts Hacked in 2013 Data Theft

Yahoo on Tuesday said that all 3 billion of its accounts were hacked in a 2013 data theft, tripling its earlier estimate of the size of the largest breach in history, in a disclosure that attorneys said sharply increased the legal exposure of its new owner, Verizon Communications.

The news expands the likely number and claims of class action lawsuits by shareholders and Yahoo account holders, they said. Yahoo, the early face of the internet for many in the world, already faced at least 41 consumer class-action lawsuits in U.S. federal and state courts, according to company securities filing in May.

John Yanchunis, a lawyer representing some of the affected Yahoo users, said a federal judge who allowed the case to go forward still had asked for more information to justify his clients’ claims.

“I think we have those facts now,” he said. “It’s really mind-numbing when you think about it.”

Yahoo said last December that data from more than 1 billion accounts was compromised in 2013, the largest of a series of thefts that forced Yahoo to cut the price of its assets in a sale to Verizon.

Yahoo on Tuesday said “recently obtained new intelligence” showed all user accounts had been affected. The company said the investigation indicated that the stolen information did not include passwords in clear text, payment card data, or bank account information.

But the information was protected with outdated, easy-to-crack encryption, according to academic experts. It also included security questions and backup email addresses, which could make it easier to break into other accounts held by the users.

Many Yahoo users have multiple accounts, so far fewer than 3 billion were affected, but the theft ranks as the largest to date, and a costly one for the internet pioneer.

Verizon in February lowered its original offer by $350 million for Yahoo assets in the wake of two massive cyber attacks at the internet company.

Some lawyers asked whether Verizon would look for a new opportunity to address the price.

“This is a bombshell,” said Mark Molumphy, lead counsel in a shareholder derivative lawsuit against Yahoo’s former leaders over disclosures about the hacks.

Verizon did not respond to a request for comment about any possible lawsuit over the deal.

Verizon, the likely main target of legal actions, also could be challenged as it launches a new brand, Oath, to link its Yahoo, AOL and Huffington Post internet properties.

In August in the separate lawsuit brought by Yahoo’s users, U.S. Judge Lucy Koh in San Jose, California, ruled Yahoo must face nationwide litigation brought on behalf of owners accounts who said their personal information was compromised in the three breaches.

Yanchunis, the lawyer for the users, said his team planned to use the new information later this month to expanding its allegations.

Also on Tuesday, Senator John Thune, chairman of the U.S. Senate Commerce Committee, said he plans to hold a hearing later this month over massive data breaches at Equifax and Yahoo. The U.S. Securities and Exchange Commission already had been probing Yahoo over the hacks.

The closing of the Verizon deal, which was first announced in July, had been delayed as the companies assessed the fallout from two data breaches that Yahoo disclosed last year. The company paid $4.48 billion for Yahoo’s core business.

A Yahoo official emphasized Tuesday that the 3 billion figure included many accounts that were opened but that were never, or only briefly, used.

The company said it was sending email notifications to additional affected user accounts.

The new revelation follows months of scrutiny by Yahoo, Verizon, cybersecurity firms and law enforcement that failed to identify the full scope of the 2013 hack.

The investigation underscores how difficult it was for companies to get ahead of hackers, even when they know their networks had been compromised, said David Kennedy, chief executive of cybersecurity firm TrustedSEC LLC.

Companies often do not have systems in place to gather up and store all the network activity that investigators could use to follow the hackers’ tracks.

“This is a real wake up call,” Kennedy said. “In most guesses, it is just guessing what they had access to.”

Study: Las Vegas Shooting Was Twitter’s Saddest Day Ever

The mass shooting in Las Vegas, in which at least 59 people were killed and more than 500 injured, was the saddest day ever recorded on Twitter, according to Hedonometer, a tool that measures sentiment on social media platforms.

The barometer, which measures the happiness of millions of Twitter users based on their posts, showed an average happiness level of 5.77 on Monday when the deadliest mass shooting in modern U.S. history occurred at a country music festival in Las Vegas.

The previous record low was 5.84 on the day of another mass shooting in Orlando, Florida, that killed at least 49 people and injured more than 50 last year.

The third-saddest recorded day on Twitter was Nov. 9, 2016, the day after Donald Trump was elected president of the United States, according to Hedonometer. The barometer on that day was 5.87.

The happiest recorded day on Twitter was on Christmas day of 2008, when the day’s score was 6.36. The tool has been tracking Twitter sentiment since 2008.

Hedonometer was invented by Peter Dodds and Chris Danforth, a mathematician and computer scientist at the University of Vermont’s Advanced Computing Center. It gathers sentences that start with “I feel” or “I am feeling” and generates a happiness score for the text. Each sentence is then given a happiness score from 1 to 9.

European Court Asked to Rule on Facebook Data Transfers

The European Court of Justice has been asked to consider whether Facebook’s Dublin-based subsidiary can legally transfer users’ personal data to its U.S. parent, after Ireland’s top court said Tuesday that there are “well-founded concerns” the practice violates European law.

In a case brought after former U.S. defense contractor Edward Snowden revealed the extent of electronic surveillance by American security agencies, the Irish court found that Facebook’s transfers may compromise the data of European citizens.

The case has far-reaching implications for social media companies and others who move large amounts of data via the internet. Facebook’s European subsidiary regularly does so.

Ireland’s data commissioner had already issued a preliminary decision that such transfers may be illegal because agreements between Facebook and its Irish subsidiary don’t adequately protect the privacy of European citizens. The Irish High Court is referring the case to the European Court of Justice because the data sharing agreements had been approved by the European Union’s executive Commission.

Ireland’s data commissioner “has raised well-founded concerns that there is an absence of an effective remedy in U.S. law . for an EU citizen whose data are transferred to the U.S. where they may be at risk of being accessed and processed by U.S. state agencies for national security purposes in a manner incompatible” with the EU’s Charter of Fundamental Rights, the Irish High Court said Tuesday.

Austrian privacy campaigner Maximillian Schrems, who has a Facebook account, had challenged this practice through the Irish courts because of concerns that his data was being illegally accessed by U.S security agencies.

“U.S. citizens would not be allowed to have such mass surveillance as for European citizens and we have to protect our citizens,” Schrems said. “And actually, Europe protects anybody because we see it as a human right, not as a citizens’ right.”

Facebook said standard contract clauses provided critical safeguards and that such safeguards are used by thousands of companies to do business.

“They are essential to companies of all sizes, and upholding them is critical to ensuring the economy can continue to grow without disruption,” the company said in statement.

It added that it was important that the European court “now considers the extensive evidence demonstrating the robust protections in place under standard contractual clauses and U.S. law before it makes any decision that may endanger the transfer of data across the Atlantic and around the globe.”

In an earlier ruling in the case, the European Court of Justice found that the so-called Safe Harbor regime, which Facebook previously relied on when transferring data to the U.S., violated EU law because it didn’t provide effective legal remedies. The Safe Harbor regime had been established in 2000 by the EU executive Commission, which found that U.S. data protection laws were adequate to protect the rights of EU citizens.

The Irish Data Commissioner decided to seek judicial review of standard contractual clauses in part because of “the very significant commercial implications arising from the value of data exchanges to EU-U.S. trading relationships.”

The U.S. government and three other parties were allowed to file friend of the court briefs in the case. The others are the BSA Business Software Alliance, a trade association whose members include Apple, Microsoft and Intel; Digital Europe, which represents the region’s digital technology industry; and the Electronic Privacy Information Center, a U.S. civil liberties group.

Google Spikes Free-article Requirements on Publishers

Google is ending a decade-old policy that required publishers to provide some free stories to Google users — though it’s not clear how many readers will even notice, at least for the moment.

Publishers had been required to provide at least three free stories a day under the search engine’s previous policy, called “first click free.” Now they have the power to choose how many free articles they want to offer readers via Google before charging a fee, Richard Gingras, vice president of news at Google Inc., wrote Monday in a company blog post.

The goal is to help publishers build up digital subscriptions, an imperative for many media outlets that pay large sums for news production but are starved for advertising revenue.

Google’s previous approach had let readers skirt paywall policies by typing a headline into Google and getting access to a story without having it count against a monthly free article limit, said Kinsey Wilson, an adviser to New York Times Co. CEO Mark Thompson.

Impact on readers

Many online readers may not notice a change overnight unless they visit a particular site several times a month without subscribing. And not every publication blocks users from reading stories with a paywall. Newer digital-only outfits tend not to.

Newspaper companies that do cut off readers tend to do so after a certain monthly allotment of free stories. The Times offers 10 free articles, for example; the Boston Globe, two.

Newspaper companies are trying to cope with steep declines in print-ad revenues as advertising has moved online. Google and social media companies like Facebook and Twitter are powerful drivers of traffic for publishers. But mandated freebie articles can complicate publishers’ attempts to bolster their paid-subscriber base.

News Corp.’s Wall Street Journal had turned off “first click free” for its four main sections in January. It then lost half its Google traffic to articles, said spokesman Steve Severinghaus. Google would demote a publisher’s content if they didn’t use first click free, but now says that won’t happen anymore.

Jason Kint, the head of the Digital Content Next media trade group, said he expects Google’s change will lead to news sites enabling more subscription models, making it harder down the road for web users to gorge themselves on stories from a particular outlet without paying for it.

Turning to subscriptions

Subscription revenue is increasingly important for newspaper publishers. Print-ad revenue continues to shrink, and Facebook and Google are gobbling up most digital ad revenue. Research firm eMarketer says the two companies will take in 63 percent of U.S. digital ad dollars this year.

Facebook, too, is working on a way for news articles to charge readers for articles they share and read on the social network.

News outlets have become more aggressive at challenging the Silicon Valley giants. In July, news outlets sought permission from Congress for the right to negotiate jointly with Google and Facebook, given the duo’s dominance in online advertising and online news traffic.

In a statement Monday, News Corp. CEO Robert Thomson said Google’s change would be good for journalism if “properly introduced.”

In months of testing with Google, reducing those free clicks from three to zero “generally improved” subscription rates, the New York Times’ Wilson said. But he added the Times continues to assess whether to actually reduce the number of free clicks now that it can. He said it was “not simply a mechanical decision” because the Times’ mission was in part to make sure its news was available to a wide audience and to set the news agenda.

Google says it made the changes after feedback from and experiments with publishers. The company also says it wants to make subscribing to publications a more streamlined process and says it is working on ways to use its artificial intelligence capabilities to help publishers find new subscribers.

Facebook to Hire 1,000 People to Review Ads After Russian Buys

Facebook Inc plans to hire 1,000 more people to review ads and ensure they meet its terms, as part of an effort to deter Russia and other countries from using the social media network to interfere in others’ elections, it said on Monday.

Facebook said last month that it believed people in Russia bought about 3,000 politically divisive ads on its network in the United States in the months before and after the November U.S. presidential election.

Since its disclosure, Facebook has faced questions and calls for increased U.S. regulation from U.S. authorities. Chief Executive Mark Zuckerberg has outlined steps that the company plans to take to deter governments from abusing the social media network, the world’s largest.

In a statement on Monday, Facebook said it would add more than 1,000 people over the next year and invest more in software to flag and take down ads automatically.

“Reviewing ads means assessing not just the content of an ad, but the context in which it was bought and the intended audience – so we’re changing our ads review system to pay more attention to these signals,” the company said.

Facebook said it had 17,048 employees at the end of 2016, excluding contractors. In May, it said it would hire 3,000 more people over the following year to speed up the removal of videos showing murder, suicide and other violent acts that shocked users.

Like other companies that sell advertising space, Facebook publishes policies for what it allows, prohibiting ads that are violent, discriminate based on race or promote the sale of illegal drugs.

With more than 5 million paying advertisers, however, Facebook has difficulty enforcing all of its policies.

The company said on Monday that it would adjust its policies further “to prevent ads that use even more subtle expressions of violence.” It did not elaborate on what kind of material that would cover.

Facebook also said it would begin to require more thorough documentation from people who want to run ads about U.S. federal elections, demanding that they confirm their businesses or organizations.

WWW Foundation: In Africa, Offline Gender Inequalities Being Replicated Online

In most of the world, more men are connected to the internet than women. But in Africa, this gender gap has been widening, according to ITU, the U.N. agency tracking the ICT sector. Nanjira Sambuli, who works with the World Wide Web Foundation in Africa, Southeast Asia, and Latin America, sat down with VOA’s Jill Craig in Nairobi to explain how offline inequalities are being replicated online.

Facebook to Turn Over to Congress Russia-linked Ads

Social media giant Facebook is expected to provide Congress on Monday with more than 3,000 ads that ran around the time of the 2016 presidential election and are linked to a Russian ad agency.

Company officials will meet with the House and Senate intelligence committees and the Senate Judiciary Committee to hand over the ads, a Facebook official said. The official requested anonymity because the meetings are private.

Facebook said last month that it had found thousands of ads linked to Facebook accounts that likely operated out of Russia and pushed divisive social and political issues during the U.S. presidential election. The company said it found 450 accounts and about $100,000 was spent on the ads.

Twitter has said it found postings linked to those same accounts, and the House and Senate intelligence panels have asked both companies, along with Google, to testify publicly in the coming weeks.

None of the companies have said whether they will accept the invitations.

The three committees are investigating Russian meddling in the election and whether there are any links to President Donald Trump’s campaign. They have recently focused on the spread of false news stories and propaganda on social media, putting pressure on the companies to turn over more information and release any Russia-linked ads.

It is unclear whether the ads will eventually be released publicly. Several lawmakers — including Virginia Sen. Mark Warner, the top Democrat on the Senate intelligence panel — have said they believe the American public should see them.

Facebook CEO Mark Zuckerberg announced September 21 that the company would provide the ads to Congress and also make changes to ensure the political ads on its platform are more transparent. The company is also working with special counsel Bob Mueller’s investigation into the Russian meddling.

“As a general rule, we are limited in what we can discuss publicly about law enforcement investigations, so we may not always be able to share our findings publicly,” Zuckerberg said. “But we support Congress in deciding how to best use this information to inform the public, and we expect the government to publish its findings when their investigation is complete.”

Facebook said the ads addressed social and political issues and ran in the United States between 2015 and 2017. The company said the ads appear to have come from accounts associated with a Russian entity called the Internet Research Agency.

Twitter said last week that it had suspended 22 accounts corresponding to the 450 Facebook accounts that were likely operated out of Russia.

Warner criticized Twitter for not sharing more information with Congress, saying the company’s findings were merely “derivative” of Facebook’s work. The company’s presentations to staff last week “showed an enormous lack of understanding from the Twitter team of how serious this issue is, the threat it poses to democratic institutions,” he said.

"Let’s do polygamy": New dating app stirs debate in Indonesia

Scrolling through dating websites a year ago, Indonesian app developer Lindu Pranayama realized there were a lot of married men looking for another wife – but few online services to meet their needs.

“When they go to regular dating sites, they don’t see options for polygamy. They don’t see options for finding second, third or fourth wives,” he said.

Enter “AyoPoligami” – a new smartphone app developed by Pranayama, which aims to “bring together male users with women who are willing to make ‘big families’.”

Loosely translated as “Let’s do polygamy”, the Tinder-style dating app has already stirred up controversy since its April launch in Indonesia, where over 80 percent of the 250 million population are Muslim and polygamy is legal.

Muslim men can take up to four wives in Indonesia, the world’s most populous Muslim country, if permission is granted by a court and the first wife gives her consent.

Court officials could not provide figures of how many people in Indonesia are polygamous, but activists say cases of men giving false information to gain permission and manipulation of women are common.

The app has been downloaded over 10,000 times before it stopped registering new members following concerns of fake accounts were being set up, and men using the site without the knowledge of their first wives.

A new version is set to be launched on Oct. 5, and will impose stricter rules on users including requiring them to provide an identification card, marital status and a letter of permission from their first wives.

‘This is what God planned for me’

Iyus Yusuf Fasyiya, an Indonesian factory worker who has two wives, said he used the app to share tips with other users on how to maintain a polygamous marriage.

“Many members are looking for wives – they ask about how to start, how to maintain polygamous marriages, and also government regulations,” he said from his home village in Bogor, about 90-minute drive from the capital Jakarta.

The 37-year-old dodged questions about whether he was using the app to look for another wife but said he continues to learn about polygamy, after he took on his second wife six years following his first marriage in 2000.

“It just happened, this is what God planned for me,” said Fasyiya, who takes turns to see his two wives and five children who live in nearby villages.

The majority of the app users were men, but there were also about 4,000 women who have registered, the app developer said.

Lawyer Rachmat Dwi Putranto, who deals with marriage matters, said polygamy is “not that easily achieved” as Indonesian courts will only give permission if the first wife is disabled, ill or cannot bear children.

Violence against women

But Indriyati Suparno, a commissioner from the government-backed National Commission on Violence Against Women, said the app was trying to “normalize polygamy”.

“The reality is women tend to be the victims of domestic violence in a polygamous marriage – polygamy is a form of violence against women,” she said.

Indonesia’s Women’s Empowerment and Child Protection Ministry said it was up to individuals if they wanted to use the app because polygamy is legal as long as it can be done in a fair manner.

“For us what is important is whether the women and children are protected in polygamous marriages,” the ministry’s spokesman Hasan, who uses one name, told the Thomson Reuters Foundation.

User Fasyiya said he will continue to refer to the app to learn how to juggle his two families.

“Me and my wives, we’re committed to showing people that polygamy isn’t as scary as they think,” he said.

“We’re trying to make it work.”

Facebook to Turn Over Russia-Linked Ads

Social media giant Facebook is expected to provide Congress on Monday with more than 3,000 ads that ran around the time of the 2016 presidential election and are linked to a Russian ad agency.

Company officials will meet with the House and Senate intelligence committees and the Senate Judiciary Committee to hand over the ads, a Facebook official said. The official requested anonymity because the meetings are private.

Facebook said last month that it had found thousands of ads linked to Facebook accounts that likely operated out of Russia and pushed divisive social and political issues during the U.S. presidential election. The company said it found 450 accounts and about $100,000 was spent on the ads.

Twitter has said it found postings linked to those same accounts, and the House and Senate intelligence panels have asked both companies, along with Google, to testify publicly in the coming weeks.

None of the companies have said whether they will accept the invitations.

The three committees are investigating Russian meddling in the election and whether there are any links to President Donald Trump’s campaign. They have recently focused on the spread of false news stories and propaganda on social media, putting pressure on the companies to turn over more information and release any Russia-linked ads.

It is unclear whether the ads will eventually be released publicly. Several lawmakers – including Virginia Sen. Mark Warner, the top Democrat on the Senate intelligence panel – have said they believe the American public should see them.

Facebook CEO Mark Zuckerberg announced Sept. 21 that the company would provide the ads to Congress and also make changes to ensure the political ads on its platform are more transparent. The company is also working with Special Counsel Bob Mueller’s investigation into the Russian meddling at the Justice Department.

“As a general rule, we are limited in what we can discuss publicly about law enforcement investigations, so we may not always be able to share our findings publicly,” Zuckerberg said. “But we support Congress in deciding how to best use this information to inform the public, and we expect the government to publish its findings when their investigation is complete.”

Facebook said the ads addressed social and political issues and ran in the United States between 2015 and 2017. The company said the ads appear to have come from accounts associated with a Russian entity called the Internet Research Agency.

Twitter said last week that it had suspended 22 accounts corresponding to the 450 Facebook accounts that were likely operated out of Russia.

Warner criticized Twitter for not sharing more information with Congress, saying the company’s findings were merely “derivative” of Facebook’s work. The company’s presentations to staff last week “showed an enormous lack of understanding from the Twitter team of how serious this issue is, the threat it poses to democratic institutions.”

Zuckerberg Seeks Forgiveness for Division Caused by His Work

Facebook Inc founder and Chief Executive Mark Zuckerberg asked for forgiveness for ways his work was used to divide people in a Facebook posting marking the end of Yom Kippur, the Jewish holiday of atonement on Saturday.

“For the ways my work was used to divide people rather than bring us together, I ask forgiveness and I will work to do better,” Zuckerberg said in the post.

He did not refer to specific issues in the message, which comes as Facebook and other technology companies are under increased scrutiny amid a U.S. investigation into potential Russian involvement in the 2016 U.S. presidential election campaign.

Facebook said on September 6 it had found that an operation, likely based in Russia, spent $100,000 on thousands of U.S. ads promoting divisive social and political messages in a two-year-period through May.

Facebook, the dominant social media network, said 3,000 ads and 470 “inauthentic” accounts and pages spread polarizing views on topics including immigration, race and gay rights.

Facebook has launched an overhaul of how it handles paid political advertisements, after U.S. lawmakers threatened to regulate the world’s largest social network over secretive ads that run during election campaigns.

Probes being conducted by several congressional committees along with the Department of Justice, have clouded U.S. President Donald Trump’s tenure since he took office in January and have threatened his agenda, which has yet to secure a major legislative victory.

Unintended Social Consequences Catching up to Facebook

Years of limited oversight and unchecked growth have turned Facebook into a force with incredible power over the lives of its 2 billion users. But the social network has also given rise to unintended social consequences, and they’re starting to catch up with it:

House and Senate panels investigating Russian interference in the 2016 elections have invited Facebook, along with Google and Twitter, to testify this fall. Facebook just agreed to give congressional investigators 3,000 political ads purchased by Russian-backed entities, and announced new disclosure policies for political advertising
Facebook belatedly acknowledged its role purveying false news to its users during the 2016 campaign and announced new measures to curb it. Founder and CEO Mark Zuckerberg even apologized, more than 10 months after the fact, for calling the idea that Facebook might have influenced the election “pretty crazy.”
The company has taken flack for a live video feature that was quickly used to broadcast violent crime and suicides; for removing an iconic Vietnam War photo for “child pornography” and then backtracking; and for allegedly putting its thumb on a feature that ranked trending news stories.

Facebook is behind the curve in understanding that “what happens in their system has profound consequences in the real world,” said Fordham University media-studies professor Paul Levinson. The company’s knee-jerk response has often been “none of your business” when confronted about these consequences, he said.

Moving fast, still breaking things

That response may not work much longer for a company whose original but now-abandoned slogan — “move fast and break things” — sometimes still seems to govern it.

Facebook has, so far, enjoyed seemingly unstoppable growth in users, revenue and its stock price. Along the way, it has also pushed new features on to users even when they protested, targeted ads at them based on a plethora of carefully collected personal details, and engaged in behavioral experiments that seek to influence their mood.

“There’s a general arrogance — they know what’s right, they know what’s best, we know how to make better for you so just let us do it,” said Notre Dame business professor Timothy Carone, who added that this is true of Silicon Valley giants in general. “They need to take a step down and acknowledge that they really don’t have all the answers.”

Hands-off Facebook

Facebook generally points to the fact that its policies prohibit misuse of its platform, and that it is difficult to catch everyone who tries to abuse its platform. When pressed, it tends to acknowledge some problems, offer a few narrowly tailored fixesand move on.

But there is a larger question, which is whether Facebook has taken sufficient care to build policies and systems that are resistant to abuse.

Facebook declined to address the subject on the record, although it pointed to earlier public statements in which Zuckerberg described how he wants Facebook to be a force for good in the world. The company also recently launched a blog called “Hard Questions” that attempts to address its governance issues in more depth.

But Sheryl Sandberg, the company’s No. 2 executive, offered an unexpected perspective on this question in a recent apology. Facebook “never intended or anticipated” how people could use its automated advertising to target ads at users who expressed anti-Semitic views. That, she wrote, “is on us. And we did not find it ourselves — and that is also on us.”

As a result, she said the company will tighten its ad policies to ensure such abuses don’t happen again.

Researchers Seek Cheaper, Energy-efficient Ways of Producing Clean Water

Having enough clean drinking water has been a challenge in many parts of the world, whether it’s a place where water is scarce or abundant. The World Health Organization finds 3 in 10 people globally still lack safe drinking water at home.

The U.S. Department of Energy has just announced it is providing up to $15 million in funding for projects to develop solar desalination technology to create freshwater at a lower cost. Even before the announcement, researchers had been working on better ways to desalinate water.

“We can take any quality of water that we’re starting with and we can turn it into any quality of water that we desire at the end, and the only real challenge or limitation has to be overcome is how much does it cost and how much energy does it take to go from here to here,” said Eric Hoek, co-founder and Chief Executive Officer of Water Planet Inc.

Cheaper energy

Water treatment plants are largely driven by electricity. A cheaper source of energy is the sun.

“What’s changed in the last five to 10 years, solar has gotten cheap,” Hoek said.

“The only reason that that has not taken over the world at this point is that it’s still intermittent. The sun goes up and it comes down. You have power when it’s up and don’t when it’s down. What you need to make that a continuous base load is you need batteries, which you can charge up during the day, discharge at night, and the cost of batteries is still currently pretty high.”

Household system

Qilin Li at Rice University is building a desalination system that uses solar energy with broad drinking water applications for “individual households or small communities that live in remote locations, especially those who don’t have access to municipal water supply, don’t have a stable supply of electricity. This technology can be an ideal technology,” Li said.

Her solar-powered desalination system can “also benefit megacities in developing countries that don’t have the extensive water and power infrastructure we enjoy here in developed countries, and that kind of relief perhaps in not providing all the water for the whole city, but can relieve some of their need or dependency on the power grid,” Li said.

The goal of Li’s system is to make it modular and cost efficient so it could either meet the needs of a small household or a large community.

Li and her team created a reactor to distill water using heat from the sun. Water turns into vapor, goes through a porous membrane and becomes pure water. Li says a low cost coating on the membrane developed at Rice University makes this unique.

“So it (membrane) harvests the sunlight, converts the photon energy in the sunlight to heat highly efficiently to generate water vapor, and it also serves a separation function to keep the contaminants on the dirty side of the membrane and only allow pure water vapor to go through,” Li said.

Waste heat

The sun is not the only low cost source of energy. Amy Childress’ lab at the University of Southern California (USC) looks at how waste heat that comes from manufacturing can be used as a resource.

“With waste heat you’re going to have cycles and spikes. We’ve gone out to the field, measured waste heat at an industrial site. We come back. We plug that into our system, so that we can repeat that waste heat curve over and over and watch the response of membranes to the waste heat,” said Childress, who directs USC’s Civil and Environmental Engineering Department’s environmental engineering program.

Her lab looks at how waste heat would impact the longevity and properties of a membrane.

Childress says the work in her lab will be helpful in the development of better membranes.

Filters in demand

There is high demand for membranes that help produce clean water. Water Planet’s PolyCera® membrane used to treat wastewater, is finding broader applications.

“We have a lot of interest now around the world, not just in industrial wastewater, but we’re actually making point-of-use under-the-sink water filters for applications in India, in China and here in the U.S. We’re making membranes that are being tested now for deployment offshore in sea water desalination to produce drinking water in barges and in platforms,” Hoek said.

With nearly 30 percent of the world’s population lacking safe drinking water at home, researchers will continue to work on harnessing free energy to clean water.

Search for Cheaper, Energy-efficient Ways of Creating Clean Water

Having enough clean drinking water has been a challenge in many parts of the world, whether it is a place where water is scarce or abundant. The U.S. Department of Energy has just announced it is providing $15 million in funding for projects to develop solar desalination technology at a lower cost. But even before this announcement, researchers had been working on better ways of desalinating water. VOA’s Elizabeth Lee has the details.

Telescope Moves Forward on Land Sacred to Native Hawaiians

A long-running effort to build one of the world’s largest telescopes on a mountain sacred to Native Hawaiians is moving forward after a key approval Thursday, reopening divisions over a project that promises revolutionary views into the heavens but has drawn impassioned protests over the impact to a spiritual place.

Hawaii’s land board granted a construction permit for the $1.4 billion Thirty Meter Telescope atop the state’s tallest mountain, called Mauna Kea, but opponents likely would appeal the decision to the state Supreme Court. Protesters willing to be arrested were successful in blocking construction in the past.

“For the Hawaiian people, I have a message: This is our time to rise as a people,” said Kahookahi Kanuha, a protest leader. “This is our time to take back all of the things that we know are ours. All the things that were illegally taken from us.”

No construction soon

Telescope officials don’t have any immediate construction plans and will consider its next steps, said Scott Ishikawa, a project spokesman. Officials previously have said they want to resume building in 2018.

“In moving forward, we will listen respectfully to the community in order to realize the shared vision of Mauna Kea as a world center for Hawaiian culture, education and science,” TMT International Observatory Board Chairman Henry Yang said in a statement.

Richard Ha, a Native Hawaiian farmer who supports the project, urged opponents to avoid confrontation.

“The possibility of getting the best telescope in the world … I don’t feel is the right battle to fight,” he said. “It will hurt our own people.”

While opponents say constructing the telescope will desecrate Mauna Kea, supporters tout the instrument’s ability to provide long-term educational and economic opportunities.

“This was one of the most difficult decisions this board has ever made,” state Board of Land and Natural Resources Chairwoman Suzanne Case said in a statement about the 5-2 decision.

Plans for the project date to 2009, when scientists selected Mauna Kea after a five-year around-the-world campaign to find the ideal site for what telescope officials said “will likely revolutionize our understanding of the universe.”

The project won a series of approvals from Hawaii, including a permit to build on conservation land in 2011. Protesters blocked attempts to start construction. Then in 2015, the state Supreme Court invalidated the permit, saying the board’s approval process was flawed, and ordered the project to go through the steps again.

​Protests from the beginning

Protests disrupted a groundbreaking in 2014 and intensified after that. Construction stopped in 2015 after 31 demonstrators were arrested for blocking the work.

A second attempt to restart construction a few months later ended with more arrests and crews retreating.

Mehana Kihoi said being arrested while praying on the mountain was one of the most traumatic experiences of her life. She started going there to help heal from domestic violence, Kihoi told the land board earlier this month.

“For years, I carried grief and pain … until I went to the mauna,” she said, using the Hawaiian word for mountain.

Culture over money

Kanuha, a protest leader, dismissed the millions that telescope officials have paid toward educating youth on the Big Island in science, technology, engineering and math. So far, $3.5 million has been paid into the educational fund, even while the project’s construction permit was invalid.

That money isn’t the answer to improving the lives of Native Hawaiian youth, Kanuha said. Revitalization of language and culture through Hawaiian-focused education is what’s important, he said.

A group of Native Hawaiian telescope supporters formed a group called Perpetuating Unique Educational Opportunities. Some members had been against the telescope in the past, said the group’s attorney, Lincoln Ashida.

“We believe that with increased opportunities for children, that results in stronger families, which in turn benefits our community,” Ashida told the board.

A group of universities in California and Canada make up the telescope company, with partners from China, India and Japan. The instrument’s primary mirror would measure 98 feet (30 meters) in diameter. Compared with the largest existing visible-light telescope in the world, it would be three times as wide, with nine times more area.

Mauna Kea, a dormant volcano, has been the first choice, telescope officials said, calling it the best location in the world for astronomy. Its summit provides a clear view of the sky for 300 days a year, with little air and light pollution. They selected an alternate site in Spain’s Canary Islands if the telescope couldn’t be built in Hawaii.

Even With Billions Online, Digital Gender Divide Persists

Around the world, women are using technology to overcome barriers in education and employment. Getting online, however, remains a challenge for many women in developing countries.  

In the United States, the issue isn’t access to technology, but the lack of women pursuing technical careers.

Beginning Oct. 4 in Orlando, Florida, female leaders will discuss the digital gender divide at Voice of America’s town hall at the Grace Hopper Celebration of Women in Computing, the world’s largest gathering of women technologists.

“The tech ecosystem has, sadly, not been welcoming to women,” said Y-Vonne Hutchinson, founder of ReadySet, a diversity consultancy that works in the tech industry.

Women struggle for access

Globally, women struggle for access to technology. Proportionally, the number of women using the internet is 12 percent lower, compared to men. In the least developed countries, only one in seven women is using the internet, compared to one in five men, according to a 2017 study.

“The digital divide is basically this phenomenon that some people have more access to digital technology than others or use it more than others, which is actually an unavoidable thing,” said Martin Hilbert, an assistant professor at the University of California, Davis. “Every innovation that comes to society doesn’t form uniformly from heaven. It diffuses through society.”

In a study of 25 countries in Africa and Latin America, Hilbert noted that if he adjusted for income, education and job opportunities, more women than men were online. “The fact that they turn up less is because they have less access to money, education and work opportunities,” he said.

Cultural barriers

Women also face some cultural barriers, said Nighat Dad, executive director of the Digital Rights Foundation in Pakistan.

The biggest reason she sees for why women are not getting online is what she describes as “the cultural norms or the family values.”

“The middle-class families or lower-class families think that access to computers or access to technologies is a boy’s basic rights and not the girls’ because the girls don’t need it,” she said.

Tara Chklovski, founder and chief executive of Iridescent, an organization that works to promote girls in tech worldwide, said her organization has worked with local partners to overcome barriers.

“There’s a country in Africa, where it is not cool for girls to own phones, only middle-age men,” she said. “When we came in and said we want to teach girls, they said why don’t you teach boys or why don’t you teach these men. We had to work for many years to address barriers.”

Women ‘held to higher bar’

In the U.S., there is a lively debate over why women continue to lag behind men in the tech industry. Women make up about 20 percent of companies’ technical workforce and about the same in leadership roles, said Caroline Simard, research director at the Clayman Institute of Gender Research at Stanford University.

“Often women are held to a higher bar to be successful,” said Simard. “They have to work harder to prove the same amount of competence.”

And when it comes to venture capitalists, who finance the startup ecosystem, not many are women.

“I joke in my profession, I don’t have to stand in line for a bathroom,” said Kate Mitchell, a partner at Scale Venture Partners. “Five to 10 percent of investing partners are women, depending what study you look at.”

VOA town hall

Women in tech roles inside a firm are at a higher risk of leaving the profession mid-career. Some say they felt they never belonged.

At VOA’s town hall at the Grace Hopper Celebration, leaders in technology will talk about what it will take to continue to close the digital gender divide.

“For the first time in history, technology can really help girls have a strong voice and help us have a society that has equality,” said Chklovski.

Deana Mitchell contributed to this report.

Switzerland Tests Delivery by Drone in Populated Areas

Drones will help deliver toothbrushes, deodorant and smartphones to Swiss homes this fall as part of a pilot project, the first of its kind over a densely populated area.

Drone firm Matternet, based in Menlo Park, California, said Thursday it’s partnering on the Zurich project with Mercedes-Benz’s vans division and Swiss e-commerce startup Siroop. It’s been approved by Switzerland’s aviation authority.

Matternet CEO Andreas Raptopoulos says the drones will take items from a distribution center and transport them between 8 to 16 kilometers to awaiting delivery vans. The van drivers then bring the packages to homes. Raptopoulos says drones will speed up deliveries, buzzing over congested urban streets or natural barriers like Lake Zurich.

 

The pilot comes as Amazon, Google and Uber have also been investing in drone delivery research.

Calming Cars, Human-scented Robots: Scientists Hail Smell Technology Advances

Would you buy a car that sprayed soothing odors when you’re stuck in rush-hour traffic? Or how about a robot that smells like a human being?

Scientists say that new technology means we will soon be using devices like these in our everyday lives. At this month’s British Science Festival in Brighton, researchers from Britain’s University of Sussex offered a demonstration of the technology that could be just around the corner.

The 3D animations of Virtual Reality have become commonplace. Now scientists have created virtual worlds that even smell like the real thing. When users open a virtual door and step into a new world, in this case into a rainforest, diffusers spray the appropriate scent for added authenticity.

Immersive experience

“It is a really immersive experience that you have because you’re exploring this environment and you have smells that correspond with it,” festival visitor Suzanne Fisher-Murray told VOA.

Smell technology has been tried before, famously in the United States with Smell-O-vision movies in the 1960s. Multisensory researcher Emanuela Maggioni of the University of Sussex says it’s on the cusp of a comeback.

“The connection with emotions, memories, and the potential to use the sense of smell, the odors, under the threshold of our awareness — it is incredible what we can do with technology,” Maggioni said.

And not just for entertainment. In another corner of the room, a driving simulator has been fitted with a scent diffuser.

“In this demonstration, we wanted to deliver the smell of lavender every time the driver exceeds the speed limit. We chose lavender because it’s a very calming smell,” co-researcher Dmitrijs Dmitrenko said.

Scent and human behavior

Scientists are experimenting with using scent instead of audible or visual alerts on mobile phones. Businesses already are using scent to influence customers’ behavior.

“Not only for marketing in stores, so creating the logo brand. But on the other side, you can create and stimulate impulse buying. So you’re in a library and you smell coffee and actually you are unconsciously having the need to drink a coffee,” Maggioni said.

She adds that scent is vital in human interactions — for example, when men smell tears, levels of testosterone are reduced and they show more empathy. That physiological reaction can be applied to new technology.

“In the interaction with robots — how we can build trust with robots if the robots smell like us,” Maggioni said.

It portends an exciting, and perhaps for some, daunting future. Scientists say the sense of smell, until now largely unexploited, is about to stimulated by the march of technology.